Everything you should know about TikTok’s SoundOn

Everything you should know about TikTok’s SoundOn

Every upcoming indie artist has been debited for distribution services that do not translate into royalties in the past. Whether you used DistroKid or Tunecore, these two distributors care less if you make any profit from your music. These birds of the same feather do not help artists promote their music to make matters worse.

In our article titled, How TikTok is becoming a Music Streaming Giant, we promised to update you when any new developments arise regarding TikTok’s revolutionary distribution services, SoundOn. So, we are here with great news regarding the distribution platform.

If you are tired of paying annual fees for your music to be placed on digital streaming platforms like Deezer, Spotify, Apple, and TikTok, amongst many others, SoundOn is a better alternative. SoundOn is a new-age distribution company created by TikTok to help artists profit from their music at no cost.
You won’t be charged any transaction fees to get your music on DSPs, and you will receive 100% of the revenue generated through your music in the first year of release. Then, after the first year, SoundOn will retain only 10% of your profits. To put this into perspective, CDBaby charges a one-time fee of $9.95 per single and $29 for an album release. Then, they will take a 9% commission on digital sales. Tunecore charges the same transaction fees as CDBaby, but this time, you will keep paying them the same amount annually to keep your music on DSPs. To put out unlimited songs via DistroKid, you will pay $19.99 annually. SoundOn is way better than its antecedents.Unlike Labels, SoundOn does not own your masters, as artists keep all their music rights. You fully control where your song appears and how advertisers use it. 

Perks of distributing your music via SoundOn

TikTok hasn’t always been a level playing field for independent artists. However, the video-focused social networking giant aims to shift power dynamics using SoundOn. Below are how it intends to do so.

Free promotion on TikTok and professional guidance

In 2022, organic promotion is almost a myth, and artists have to pay to get seen on platforms like Facebook, Twitter, and Instagram. TikTok is still a source of organic growth for many indies. SoundOn wishes to open up more windows of opportunities to artists by selectively promoting tracks released on SoundOn for free. 

The songs that qualify will be promoted by influencers affiliated with SoundOn promotional specialists.

Editorial Playlisting on Resso

Like Spotify, TikTok and Resso have editorial playlists for new music. Your song will be considered for editorial playlisting when you distribute your song via SoundOn. Resso is a social music streaming platform that allows users to enjoy music and create user-generated content (UGC) with other users.

Also, SoundOn intends to help artists boost their music careers to the “next level” with their selective A&R service.

Instant Verification of TikTok artist profile.

Are you unable to verify your TikTok artist profile via your current distributor? You can claim your profile by distributing using via SoundOn. This feature has been hidden from independent artists for months. The good news is that it is now accessible to all. You can also claim your Spotify and Apple Music profile on the Bytedance-supported distribution platform.

Easy Monetization on TikTok

When users use your music on TikTok, you ought to get paid. Unfortunately, many artists have been unable to get theirs because of improper distribution and lack of knowledge. With SoundOn, you can monetize your music on TikTok. You will get paid when users make content with your sound.

Final Thoughts

SoundOn has launched several self-serve and in-site marketing tools in the Beta mode. While these tools are not yet available to the general public, you can always count on us to give you a timely update when SoundOn launches them.

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and we have a system to make it work in your favor.

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