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Million-dollar merch tips from Spotify to Artists

by Miracle Oyedeji | Dec 22, 2021 | Highlight, Spotify

Since you all loved our previous article on Spotify’s first-ever fan study, we felt cute and decided to cover their latest fan study (merch edition). Below are the biggest takeaways from the recent report, and we believe these tips are worth a million dollars. Enjoy.

New Converts pay the most $$$

Lovers do the most when their relationship is new. They text more often, laugh hard at each other’s silly jokes, wait forever for either of them to cut the call, kiss in public, and tell the world about their newly found love. However, these little acts fade as their relationship ages.

The same thing can be said about music fans. Although your day-one fans will always be the ones to defend you when you get involved in scandals or when you clash with your music rivals, it is the new converts that would be willing to spend their money on your merch in the first week of release without much marketing.

Stats for nerds: According to Spotify, new fans are 7.8 times more willing to cop your merch a day after they hop on your music, and they are 7.0 times more likely to donate to your fundraiser account.

More Music Release; More Merch Sales

Unless you are Ye or Rihana, it may be challenging to get your fans to buy your merch when you are not releasing a new album or single.

The media buzz artists get during a music release, their once-in-a-blue-moon interaction with fans, and the buildup of FOMO across their

fan social media group pages make it almost impossible for the core fans not to purchase their new merch.

Stats for nerds: According to Spotify, artists get the most merch clicks 24 days after a fresh release. Fans are 7.2 times more willing to cop your merch on release days compared to other days, 4.0 times more in the first week compared to other weeks, and 2.1 times more in the release month compared to other months.

The most followed artists make more sales

Are you surprised that artists with many followers sold more T-shirts than those with fewer followers? No? Me neither. I mean – you don’t expect an upcoming artist with less than 100,000 overall followers to have more sales than Drake. But, it is what it is.

Stats for nerds: In line with the November Spotify fan study, 67% of fans who clicked on an unspecified artist’s merch were those who playlisted their tracks, liked their tracks, or followed their Spotify account.

Black is the key to more sales

Spotify noticed that 50% of the T-shirts by artists were black, while white and grey T-shirts made up 30% of the overall T-shirts stocked. The reason thousands of artists prefer to use black T-Shirts is that all colors pop with a black background, making it harder for fans not to notice your new merch. So if you want all the attention, join the #teamblack.

Stats for nerds: The colors – grey, blue, green, red, yellow, pink, and purple – dipped below 10%, according to Spotify Fan Study (merch edition). In addition, 50% of the T-shirts attached to artists’ profiles were black, while about 20% were white.

Stand out or get lost

Fans are not stupid. No one is willing to put their hard-earned cash on some crappy generic T-shirt because the face of their favorite artist is featured on the merch.

So boss up and hire the best designer to help you create amazing designs. The automated merch designers won’t help you.

Treat your merch the same way you treat your music (we assume you care about the music); no artist in their right mindset would use an automated mixing tool or put out music that’s not on par with the current industry standards. So why then should you do that to your merch?

Stats for nerds: Sorry, no stats available for this section.

My Christmas Gift to You

2021 is the year to bury the idea that DSP sales alone can sustain you in the music business. It does not work that way. Ye did not become a billionaire because he had 10 number one albums. Rihanna did not attain the Forbes billionaire status because of her Grammys. At a point in time, these two artists have complained about the low pay they get from music sales. Hence, they are billionaires because they started selling something different than their music – physical merch. Ye has Yeezy, and Rihana has Fenty.

What do you have? Yes, you.

How to Promote your Music on Spotify

by Miracle Oyedeji | Dec 15, 2021 | Highlight, Spotify, Tips

If your music isn’t online, then it doesn’t exist? Unfortunately, nowadays, this statement is true.

The importance of being online is due to changes in the music industry and the almost extinction of CD Sales. As a result, the strategy to release and promote music has changed drastically in the last few years. One of the reasons is the appearance of online streaming and music sharing platforms such as Youtube, Soundcloud, Spotify, and Deezer.

Youtube still has the biggest impact among all the listed platforms, even though it is a video platform. However, Spotify follows just behind. If your music is not on Spotify, it might exist. Yet, you are not doing it right.

But why Spotify?

Spotify pays you the streaming of your songs
There is a great chance for you to be discovered
You get new fans and listeners
You are getting introduced to a new audience for your upcoming concerts and releases

Data is everything! On Spotify, you get to know important information about your listeners, such as where your listeners are from and what are their music preferences. To learn more check out The 4 New Engagement Stats on Spotify for Artists.

Would we say that Spotify is a digital music service that brings opportunities? Yes. Musicians quite often make more money from streaming on Spotify than doing gigs.

But, of course, you need a good fan base; read our 6 Pro Tips for a Raving Spotify Fan Base.

But How?

It may sound like it’s easy to promote your music, that you just upload your songs and that overnight your music will have thousands of plays, new listeners, and that money will just start to appear in your bank account. But tht’s far from being true.

This is actually possible with a consistent strategy, but don’t forget the most important thing: your music.

First, however, consider that you are the great artist you already are and that you have awesome tunes ready to be promoted. So which are the steps you should take?

Make your Playlist

Often musicians make lists of their favorite music. This way, you don’t have to count on other people’s lists, but you’ll have to take things into your own hands. Your music will be listened to within a list of music similar to yours and in this way, you will increase the number of song streaming. Why?

Spotify pays you for the streaming of your songs. An example of a successful playlist by musicians is Tom Misch, who did the same thing.

Engage fans on social networks. Not sure how to do it? Check out our 5 No-brainer Tips.

Share your music on all social networks. You can access directly through Spotify and
share the links and draw the attention of the fans you already have.

Data Platforms

These platforms know to be great. It makes things a lot easier. In one place you have in the genre you need, selected lists that are ready for cooperation and push your music to be discovered and get more streamings. And there are two options here. One is to get the data, and then it’s on you, and another option is to let someone use his sources and push your music to specific lists, actually do everything for you. In this case, a good service charges a sharing of data with you or an entire work if you decide on another option. With the cheap one for a few bucks, it’s not worth it to start.

Facebook Groups

Yes, that’s possible. Groups now have the strongest influence in
Facebook and are active. They are also ready to help. Find the right groups and share your music.

Manually search and contact Playlist Curators.

It is a good idea; it takes quite some effort. First, you need to choose a genre, keywords, and search perfect lists for your music on Spotify. Then, when you find the ideal lists, you need to find their creators, contact them and ask for their terms to find your song on their list.

But, don’t get demotivated by the word effort; we’ve got your back with tips on How to pitch your new music to Spotify playlist curators.

Spotify services

And finally, revise your Spotify options. First of all, you need to join.

Spotify for artists.

The next step is to submit your music before release, a minimum of 7 days before, to playlist editors to include your new song on their playlists for new music.

We hope you have a clearer picture of how to promote your music on Spotify. Now is, for sure, the perfect time to start.

Good luck!

How to get on Spotify DJ mixes

by Miracle Oyedeji | Nov 17, 2021 | Highlight, Spotify

Dance and electronic music slap harder when multiple tracks are sequenced and mixed in a way that creates a live sonic experience that is way different from what listeners would typically get from playlists.

Once listeners get used to a Spotify playlist to the point of being able to predict the next song, the music experience becomes boring over time. DJ mixes come with unpredictability, smooth transitioning, and intelligent live mastering. These qualities are missing in regular Spotify playlists. The Spotify DJ mode helps create fading transitions between tracks in a playlist; however, the feature does not match professional DJ services. Third-party DJ controller apps like Algoriddim DJAY used to be a go-to option for listeners who wanted to create DJ mixes, but Spotify discontinued the DJ apps in 2020.

Return of Spotify DJ Mixes

Spotify cannot continue to run away from its consumers’ cravings. Considering that Apple Music is doubling down on its devotion to creating DJ mixes, it’s only a matter of time before Spotify starts losing dance and electronic music fans to Apple Music.

Spotify DJ mixes returned to Swedish audio-streaming last month. The Spotify DJ Mixes feature allows DJs in 8 countries – namely, the United Kingdom, Australia, Ireland, Japan, the Netherlands, New Zealand, the Philippines, and Indonesia – to create DJ mixes for Spotify listeners. The feature will allow listeners to have a different feel of their favorite tracks, discover new music from unexplored terrains and interact more with artists.

The DJ mixes feature is still in its early stages, and Spotify tipped fans on their blog to “expect” a better experience as time goes on.
On the first day of the launch, the original DJ

mixes for Spotify were curated by DJ Adam Beyer, DJ AmyElle, DJ Shingo Nakamura, DJ Moti, and DJ Noise.

How do Spotify DJ mixes work?

For the time being, it is still unclear how Spotify DJ mixes works for the upcoming DJs who may not yet have enough clout to be invited by Spotify. The DJs who made it to the first row during the launch were handpicked, and it seems Spotify is still testing the waters.

The feasibility of Spotify DJ mixes would depend on its audio identification, payment, and clearance model.

Increase your Spotify Engagement with Canvas Tool

by Miracle Oyedeji | Nov 3, 2021 | Highlight, Spotify, Tips

Get a 200% boost in track shares on your Spotify discography and future releases with the aid of the new Canvas Tool recently launched by Spotify. The tool is available for all artists regardless of region or genre. Take advantage of this secret Canvas tool while it is still effective, and most artists don’t know about it.

Great artists don’t just make good music; they create an unforgettable experience that will get the press and their fans talking for a very long period of time. Following the wise words of Maya Angelou, a three times Grammy winner, People will forget what you said, people will forget what you did, but people will not forget how you made them feel.

When it comes to audio consumption, the visuals matter too. Artists like Billie Eilish and Poppy have used Canvas to help fans understand the original concept behind their music. In addition, canvas makes sharing artists’ projects more appealing to fans, hence enhancing your word-of-mouth marketing plan. Listeners can share these creative canvas backgrounds besides primarily sharing your music to their Instagram stories by clicking on the three dots (…) icon on the top right corner of their screen while listening to your tracks.

The Biggest Winner

Currently, Spotify claimed that Artists who used the Canvas Beta saw a 200% increase in track shares plus an undetailed increase in streams, artist profile visits, and track saves. Like every new tool, the Canvas tool will prove highly effective until every artist adopts the same tactic. While artists can make different canvases for their songs, the immense increase Canvas users enjoy will likely decline when Spotify becomes oversaturated with Canvases.

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However, in this tussle for more plays, the biggest winner remains Spotify. They will get more people to subscribe to their platform and stay on the app without spending a dime on visuals or a visual-creation tool.

Making a professional visual per track can cost from $300 – $10,000 on freelancing platforms like Fiverr or Upwork. Most indie artists will have to settle for an album/song art cover as uploading no visual is better than using a bad one. Those who would gain immensely from this tool are the big labels and artists with big budgets.

Spotify aims to keep people on its platform for as long as possible. With the aid of looping visuals, the Spotify app will become a universe of its own.

The Ultimate Reward of Using the Canva Tool

While it is true that Spotify will get the biggest share when the Canva idea pays off, it is a win-win situation for both parties (artists and Spotify). Do not forget that the Spotify algorithm is designed to reward tracks that keep Spotify users on its platform. Inevitably, the algorithm will smile upon artists who can keep users glued to the Spotify platform and bring in more subscribers. A boost from the algorithm will ultimately translate into more playlisting, streams, saves, and followers.

While the number of people who interacted with the shared Canvas video will not be recorded, artists will get Canva metrics when a user uses the Canva link.

Apart from increasing followers’ engagement on the platform, you can also announce a new project, concert, or new video to listeners directly when they are listening to your track.

5 Reasons Artists Should Never Buy Fake Streams

by Miracle Oyedeji | Oct 20, 2021 | Highlight, Spotify

It might be tempting to buy fake streams in a bid to impress your peers and the labels, but do you know about the disadvantages of getting artificial streams?

Have you been finessed by playlist curators who promised authentic streams and in the end, all you got was valueless streams from bots?

Do you want to know how to differentiate between fake bot streams and real Spotify streams?

You have come to the right place. This guide will help you understand why buying fake streams is harmful to your career as an artist and the best ways to identify playlist curators who bulk up their playlist stream count with bots.

You make your rules in the music game, but one rule you must adopt regardless of your tribe or genre is common sense. There is nothing commonsensical or profitable in getting fake streams from bots. For one thing, Spotify will not pay you a dime for racking up artificial streams, and at worst, your artist account can get banned for life. Yeah, you heard that right – for life!

What is a fake stream?

A fake or artificial stream is derived using bots and scripts (automated machine processes). These automated machine processes create unusual streaming patterns that are not congruent with the behavior of an average human listener. Money paid to dishonest artists is money stolen from the hardworking ones who get their streams from genuine Spotify listeners. Spotify can adjust stream count, limit exposure, remove songs, and withhold royalties of artists who are caught in such fraudulent acts.

How to detect fake streams

Spotify’s fraud-monitoring team is purging artists using fake streams from their streaming platform. The major victims of this Spotify purge are artists unaware that the streams they got from 3rd party listener playlists are artificially generated. When reaching out to independent playlist curators, be sure to vet the playlist and toss them off your list if you find any unusual listening patterns.

These dishonest playlists can be identified by following the down-to-earth steps given in this section. It is important to note that Spotify does not provide a tool that helps artists distinguish between fake streams and real streams. Hence, the methods recommended in this guide are based on gut instinct and rationality, as there is no accessible foolproof method of identifying artificial streaming.

While paying money to get into an independent playlist is illegal, according to Spotify, the major downside of getting on these playlists is that some use bots and fake Spotify accounts to grow their playlists. So even if you are willing to risk getting caught by Spotify and intend to pay for a playlist placement, you have to ensure the streams from the playlist are real. Follow the steps below to vet a playlist.

Ask for their Playlist Growth Strategy

If your track is getting free placement from an independent playlist, it is odd to ask them for their playlist growth strategy. However, if you are going to put your money on it, it has to be legit. The healthy ways independent playlist curators grow their page are through Facebook ads, Google ads, influencer promotion, or social media engagement. If a playlist curator cannot provide you with evidence of how they grow their playlist, it is safe to assume that the playlist is fake.

Reach out to artists who have been featured on the playlist

When you want to order a piece of furniture (let’s say a chair) from a furniture company, the first thing you do is search Google for reviews from their customers. The same applies to playlist shopping. Reach out to various featured artists and ask them about their experiences with the playlist. Like every disgruntled user, any artist who has been a victim of a playlist would gladly provide you with the necessary information. Also, ask if the playlist followers saved their songs or followed them. If ten featured artists tell you the same thing about a playlist, they are most likely right.

Look for unusual followers spike using Chart metric

Chartmetric is a tool that allows you to get information about a Spotify artist, playlist, or track. Using Chartmetric, you can view the changes in the follower count of a playlist within a specified amount of time. All you need to do is copy the playlist link on Spotify and paste it into the search box on the top right of the Chartmetric website. If you discover an outrageous and sharp increase in the playlist followers count in a short period of time, the playlist might be getting plays from bots. Also, if you see a sharp decrease in followers count, there is a good reason to believe that Spotify corrected the follower count and removed fake accounts from their platform.

Disadvantages of buying fake streams

Buying fake streams is one of the few moves that have no pros and lots of cons. You can end your career by engaging in such activity. Below are the five major reasons you should never buy fake streams.

You will miss out on valuable data

There have been a ton of success stories from artists who were able to pull off a successful tour with the aid of the data gotten from Spotify. The simple way to know the best location to tour is by checking your Spotify for Artists dashboard for the cities where your music is streamed the most. However, if your streams are coming from bots, how do you want to know where to tour? Artists who opt for

such alternatives are merely deceiving themselves and hurting their chances of growing big.

Fake streams do not fool big Labels

The major reasons artists fake their age, hair, status, Instagram followers count, and Spotify monthly listeners are to get the attention of the big labels. Lol! The funny thing here is that industry insiders can easily spot fake streams. The moment they see that your streams are coming from bots, they will get pissed off. For real!

Spotify can limit your track’s exposure

According to Spotify, they will shadow-ban your song and prevent it from going viral once they detect artificial streaming activity on your account.

You can get sued

In a case where you were able to get a huge payout from Spotify using this method, Spotify can sue you. For example, in 2020, Spotify sued an indie label named Sosa for using millions of fake Spotify accounts to increase the streams of their content.

No long-term growth

Unless you make music for bots and scripts, I think there is no point buying fake streams. You cannot fool the labels since they know better. You cannot fool the labels since they know better. Also, you cannot fool music fans because random people on the internet will expose you.

Final Thoughts

True artists seek to connect to an audience that appreciates their body of work. Faking your stream count cannot get you a true fan base that will show up for your concerts and purchase your merch. These days, music fans can tell when an artist is getting streams from bots, and no one wants to listen to a fake artist.

How to Pitch New Music to Spotify Playlist Curators

by Miracle Oyedeji | Oct 13, 2021 | Highlight, Spotify

The benchmark for the number of songs featured by Spotify editorial curators is 20% of the total tracks pitched within a specific time frame. Your aim as an artist is to be of the lucky 20 percenters eligible for an organic push from Spotify.

In this guide, we’ll walk you through the steps you can take not only to pitch your song to editorial and independent playlists seamlessly but also to enhance your chances of landing your desired playlists.

Pitching is a process of ‘selling’ your music to Spotify curators, whether editorial or non-editorial, with the aid of submission forms, emails, direct messaging apps like Facebook and Instagram, or real-time conversations.

It is not impossible to get your song on a playlist by having a physical meeting with a curator, but it is rare. Also, tracking down the physical locations of Spotify curators can be pretty awkward, and you might get arrested. Lol! Apart from stalking a curator, any other method listed above is proper and effective.

The nature of your pitch or the pitching method used is highly dependent on the type of playlist you intend to be featured on. There are Spotify editorial playlists, algorithmic playlists, personalized playlists, listener playlists, and artist playlists. Check out this Loudlab article on the types of playlists on Spotify. Here, we will focus on how you can pitch your new music to Spotify editorial playlists and listener playlists

Difference between Spotify editorial Playlists and listener playlists

To expand your sources of Spotify streams, you need to pitch to both Spotify editorial playlists and listener playlists. The trick behind getting featured on stream-boosting playlists is understanding the nature of these playlists and the curators’ aim. This section will help you understand the nature of Spotify editorial playlists and Spotify listener playlists; and what the curators of these playlists expect to see in a playlist pitch.

What are Spotify editorial playlists?

Spotify editorial playlists are verified playlists curated by a team of in-house music experts

and genre taster makers – basically, people who know lots about music. The ability to democratize the playlisting sphere to an extent where everyone and anyone can create a playlist makes Spotify the people’s favorite ahead of Apple music. Also, the “rags to riches” stories of Spotify artists are great PR for the Swedish audio streaming platform. Great examples of editorial playlists on Spotify are RapCaviar, Pop Pp, Most Necessary, and New Music.

Spotify Editorial Playlists Requirements

By creating over 5000 editorial playlists, Spotify aims to keep listeners across all music genres on their streaming app for as long as possible. Hence, they push the “best songs” to more listeners. By creating over 5000 editorial playlists, Spotify aims to keep listeners across all music genres on their streaming app for as long as possible. Hence, they push the “best songs” to more listeners.

Submit your music to your distributor 7-28 days before release

Distributors like CDBaby and Distrokid can get your music on streaming platforms in three days. Still, you do not need to hasten this process as Spotify editors recommend submitting your song for playlisting at least 7 days before the release date. So there is no need to rush; schedule your release 28 days before release and give the editors enough time to find the best playlist for your track.

Pitch via Spotify submission form on your Spotify for Artists account

Spotify has provided the best and most convenient method of pitching for artists – the Spotify for Artist playlist submission form. You can pitch your upcoming music to Spotify using your Spotify for Artist dashboard. Under the ‘music’ section, you will see your yet-to-be-released music under ‘upcoming’ (if your distributor has submitted the track to Spotify). Click ‘playlist pitch’ to fill in the necessary information such as genre, types of instruments on the song, city, and description. Do not be tempted to leave the “describe your song for us” box empty. Also, ensure you give them enough information on the song’s mood, creation process, tour plans, previous radio tours, blog reviews, and your promotion plans. Use this opportunity to sell yourself to Spotify editors.

Make no compromise on music quality.

You do not need to have much experience as an artist to know that no streaming platform would playlist trash, not even the we-care-about-independent-artists Spotify. I hate to break it to you, but it won’t get playlisted if your song is not good enough. Period.

How to pitch to Spotify editorial playlists

The step-by-step procedure of pitching your unreleased music to Spotify editorial playlists is listed below. Note that Spotify does not allow artists to pitch already-released music, and only one song can be pitched at a time, meaning you cannot pitch another song until the currently pitched song is released.

Claim your Spotify for Artists with the aid of your distributor. CDBaby and Distrokid offer this service for free.

Log in seven and set up your Spotify for Artist profile in the most appealing format.

Click the ‘music’ section and find your upcoming releases under the ‘upcoming’ column.

Choose the upcoming release you would like to pitch.

Fill the Spotify playlist submission form. Then, submit.

What are listener playlists?

Listener playlists are playlists generated by Spotify users. Listener playlists can be made private or public. However, you can only pitch public listener playlists, aka independent playlists.

Listener playlists requirements

The requirements can vary depending on the editor, the nature of songs featured on the playlist, or the aim of the playlist. For example, some curators require money while others don’t. Curators also ask for favors in non-monetary forms such as playlist exchange and cross-promotion across social media accounts.

How to pitch to listener playlists

Ensure you listen to the playlist for a while and understand its purpose. When pitching, let them know you are a fan of their playlist and your song is similar to songs on the playlist. It is a plus if you have a cordial relationship with the editor on social media or real life.

However, resist the urge to extend fake friendly antics all in the name of wanting to build a

relationship. Be professional while pitching. Also, do not intrude on the curator’s privacy. You can reach them via mail, social media, or submission forms.

Some playlists curators don’t want to be reached; kindly leave them the heck alone. Finding listener playlists can be done manually on Spotify or with tools such as SubmitHub and Groover.

Spotify editorial playlists vs listener playlist

Before we list and explain the differences between Spotify editorial playlists and listener playlists, it is important to know that both types of playlists are essential for the success of a Spotify campaign. So ensure you include both in your Spotify promotion plan.

S/N	Spotify Editorial Playlists	Listener Playlists
1	Spotify does not accept a dime to playlist your song.	Some independent curators require artists to pay to get featured on their playlists although it is totally illegal according to Spotify.
2	Your only point of connection to verified Spotify tastemakers is the Spotify for Artists Playlist submission form.	You can reach independent curators via mail, social media, or non-Spotify site submission forms.
3	Editorial playlists can get you more streams than independent playlists partially because people trust Spotify more and also Spotify trusts the Spotify curation team more.	They can help you boost your streams, hence boosting your Spotify Popularity index.
4	The duration spent by tracks on Spotify editorial playlists can be very short given that Spotify updates these playlists weekly or bi-weekly.	The duration spent by tracks on independent playlists depends on the nature of these playlists and the editor’s choice. If you pay to get in a playlist, your song can be featured as long as agreed.
5	New musicians are welcome.	Independent playlists tend to favor the labels and established artists.
6	You can only pitch a song at a time (28 days) and you cannot pitch more than one song in an EP or LP.	You can pitch as many songs as you want to different playlist curators. Do not overwhelm a playlist curator with all your songs, as this move is frowned upon. Pitch one song at a time per independent curator.
7	Pitching to editorial playlists can get you featured on algorithmic playlists.	Pitching to an independent playlist cannot get you featured on algorithmic playlists.

Disadvantages of not pitching your track to Spotify

Before your song can make it to Spotify or other streaming platforms, it means your distributor has vetted the song content. However, before you can get an extra boost from Spotify Algorithmic playlists or editorial playlists, their editorial curators need to have a taste of your music. When you refuse to pitch your track to Spotify using the submission form, you also lose out on algorithmic playlists such as release radar and discover weekly.

One mistake artists make when putting out music is not pitching their upcoming releases to Spotify editorial playlists at least 7 days prior to the release date. Although not every song that is pitched to editorial Spotify playlist curators would be playlisted, there are certain benefits that are attached to sending your music for consideration. In a case where your track does not make it to any editorial playlist, your music will certainly be added to the release radar.

How do you know when Spotify accepts your pitch?

The playlists you are featured on will be publicly displayed on your ‘Spotify about’ section. You can also see your songs’ playlists by clicking on your home page’s ‘playlists’ column. However, you will only be able to see the playlists that helped your songs get streams.

How to Promote your Music on Spotify

But why Spotify?

Make your Playlist

Engage fans on social networks. Not sure how to do it? Check out our 5 No-brainer Tips.

Data Platforms

Facebook Groups

Manually search and contact Playlist Curators.

Spotify services

Spotify for artists.

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